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Wholesale Terms of Service

The Program

ardent goods is a family owned business. We make and ship all of our products from our facility located in the Bay Area of California. Our wholesale direct program is open to approved retailers, spas and hoteliers.

Once you apply to wholesale direct, if you meet our minimum criteria, we’ll email you within 24 hours with a welcome email and invitation to create an account.

Our wholesale program is for resale purposes only, available for gifting purposes.

What we look for in a wholesale retail partner

  • You own or operate a retail channel within a brick and mortar or an e-commerce.
  • Your business has been actively selling for a minimum of 1 month. We want your customers to love us but let’s be honest, we may not work in all markets. Sales history will encourage informed buying, you’ll know your customer, their likes and an appropriate price point for your market. We want your business, more importantly we want you to succeed!
  • Your retail environment offers various brands, within our product categories. We verify this with your social media account OR your online shop.
  • A resale license. You must have a resale license with your State in order to enroll in our wholesale program

Ordering Information

  • Once approved, you can order with us direct or via Faire 
  • If you are not an approved wholesale partner and place an order, we will cancel your order.
  • Products will signify case size minimums
  • We do not offer returns for wholesale direct, however we pride ourselves on providing excellent service to our wholesale partners.


  • Items must be priced and advertised at or above retail pricing at the time of purchase.
  • Items must be sold on a secure & privately hosted website or in a privately owned brick & mortar store.
  • We do not wholesale for private sellers, consultants, personal use or for gifting.
  • Items may not be sold via 3rd party websites such as Etsy, Amazon, Ebay, etc.
  • Items may not be sold via 3rd party venues such as open markets or rented stalls.
  • Original packaging must remain on product when sold  
  • Clearance or Sales Discounts may never exceed 25% off Retail. Sales must be clearly marked as a 'limited time offer' 
  • Wholesale and Retail Prices are subject to change
  • We do not charge sales tax to approved wholesale members

Shipping and Processing

  • Shipping is calculated at checkout. 
  • Our processing time starts from the day your order is received. Our turnaround time is generally 4-10 business days. Orders from our direct channel are always given processing priority to Faire and other marketplace orders.
  • Transit time will be based on your chosen carrier. We are not responsible for transit delays, please take into account that delays may occur by the carrier prior to ordering.
  • With our small staff, we are unable to rush orders or offer to jump the line.


  • We do not offer returns, however if you have any issues with your order, be sure to contact us within 24 hours of receipt of your order so that we can help make your order right. In order to be fully confident with your purchase, do reach out to us for sampling options prior to ordering if you are unsure.
  • If a package is returned to us, a 20% restocking fee is charged unless buyer agrees to pay for reshipment.

Damaged or Incorrect Orders

If your order is received in damaged conditioner or incorrectly, you must email us with the following items within 10 days of receipt of your order:

  1. Your First and Last Name
  2. Your Business Name
  3. Pictures of the damage
  4. Description of items received incorrectly
  5. A picture of the shipping box

International Accounts

  • Approval for international wholesale partners is case by case. Orders are subject to additional information, fees and taxes applicable to partner’s country. Buyer will be responsible for contacting their customs office prior to ordering with us to confirm all fees and taxes that are incurred by customs/VAT for the international shipment.
  • MSRP pricing requirements remain, translated from dollars to buyer’s country currency.
  • If order is returned to us by the courier at the choice of the recipient, a 50% restocking fee is charged, be sure to confirm all fees associated with your international order prior to placing.

If the above wholesale terms are not followed, we reserve the right to cancel your account via Direct or other wholesale channels such as Faire.